Apple’s Q2 2015 – iPhone Grows, iPad Slows, Revenue Surprises

Apple’s Q2 2015 – iPhone Grows, iPad Slows, Revenue Surprises

Apple’s Q2 2015 continued a set of themes that have come to define the company recently. Once again, records were set, particularly with respect to Q2 revenue. Earnings per share beat expectations, $2.33 vs. $2.17 expected. Revenue was $58.01 billion, compared to an expected $56.06 billion. Gross margins impressed, growing to 40.8% compared to 39.3% a year ago. Apple ended the quarter with a cash hoard of $194 billion, as expected.

Apple is also expanding its stock buyback program through the end of March 2017 to $200 billion.

iPhone

iPhone has continued to shatter expectations, with 61.1 million devices sold, representing $40.3 billion in revenue. This growth was partly fueled by sales in foreign countries, with Korea, Singapore, and Vietnam sales doubling, while growth in Canada, Mexico, Germany, and Turkey was 80%.

Mac

This quarter’s 4.5 million Macs represented $5.6 billion in revenue and was up from unit sales of 4.1 million a year ago.

iPad

iPad’s slump continues to worry analysts and investors. Analysts expected 14.1 million sales, with the product line only managing 12.6 million. The $5.4 billion in revenue was actually lower than the Mac number for the first time in years, an unwelcome development.

Summary

Another successful quarter means happy shareholders and temporary silence from the Apple naysayers and critics. Apple continues to build momentum on the iPhone front, but it is going to take several quarters before we understand the long term viability of the iPad and Apple Watch product lines.