Dating apps are, understandably, quite a popular category these days. Actually, they would be popular any day. Tinder has led the charge as society has done more and more of its browsing on mobile devices. Founded by some former Tinder employees, Bumble offers another take on the category.
Where Bumble differentiates itself is by letting females hold all of the cards. On Bumble, only females can initiate contact, or else the chance disappears after 24 hours. It’s an interesting idea which tackles Tinder’s problem of being a game for some, where many males just swipe through with no intention of pursuing any sort of relationship. This has the potential of increasing engagement on the female side, a goal that was obviously very critical for founder Whitney Wolfe.