“CBS All Access” was announced earlier today, a day after Re/Code reported that HBO will be offering a similar web-only streaming service. These two announcements to provide consumers access to their content for a monthly fee without a cable subscription could very well represent the next big step in the “cord-cutting” revolution.
Cord-cutting is a relatively new digital trend where consumers drop their cable service and receive access to the same content via streaming services. This shift is fueled by frustration in cable monopolies constantly increasing prices and fees, and consumers paying for hundreds of channels that often go unwatched. Now that digital media players are becoming cheaper and more user friendly (i.e. Xbox One, Apple TV, and Roku) and streaming services (i.e. Hulu, Netflix, and Amazon Prime) are offering more content for less, cord-cutting is gaining significant traction.
We are interested in seeing which other content providers will follow suit and if/how cable service providers will respond. Whatever happens, increased competition and choice is almost always good for consumers and we are excited about these announcements.
(Image from The Legion Of Decency)